• A terrific lawyer who is not sure how to approach marketing your law firm?
• Worried that your law firm is not growing as quickly as you had planned?
• Aware of what law firm marketing is all about but don’t know where to begin?
• Convinced that the law firm should be doing more marketing but have limited resources and time?
• Ready to build your book of business?

• I’m an attorney and don’t do marketing! Marketing doesn’t work!
• We’ve already tried some legal marketing tips, and it didn’t bring any business.
• We don’t have time to worry about marketing our law firm; we’re too busy dealing with clients.
• We are doing some law firm marketing, and we know we need to do more, but we’re not quite sure what to do.
• Older partners are retiring, and we need to get out there and attract new business.
• Marketing plans are full of hype with no substance.

Many attorneys attempt to market their law firms but fail for various reasons. Does your firm fit into one of the following categories?

• You've tried legal networking, speaking, and writing, and perhaps even have a website, but nothing is working.
  
• Clients aren’t flocking to your door, and you wonder if you just need to be patient or are doing everything wrong.
  
• Every attorney in the law firm is doing some marketing, but nobody really knows who’s doing what, and oftentimes there is overlap. No formal systems are in place to evaluate marketing results.

Law firm marketing and public relations are essential for attorneys to invest in. Did you know ...

• Marketing is among the top non-law activities for attorneys.
• Public relations, specifically speaking and writing articles, are key activities in integrated marketing campaigns.
• The percentage of small law firms spending 5% or more of their revenue on marketing doubled from 11% in 2002 to 22% in 2005.
• Lawyers spend the same amount of time on marketing and business development as they do conducting research.

   Source: Martindale- Hubbell: “Small Firm Marketing Index”

The Sun Communication Group can help your law firm develop a custom strategic marketing plan that will help your law firm exceed its objectives and goals. This may include:

• Arranging speaking engagements and networking opportunities in the legal industry.
• Pitching your law firm and its attorneys to the media for exposure and quotation in prestigious industry publications.
• Assisting your law firm with developing your website and creative promotional materials.